05 April, 2005
Subject: Business Proposition for a Mobile Operator
Sheinkin Consulting ltd.
Sheinkin Consulting ltd. (est. 1988) Is a small technology consulting company which specializes in Mobile Data Value Area Services.
We have been in the Telecom VAS market since 1993, and in 1999 we provided the technical core team for GoNext, the 1st Israeli Mobile ISP.
GoNext was later absorbed in 2004 by its parent operator Pelephone Communication ltd., after reaching half a million paying subscribers and reaching positive EBITDA.
What we Offer
Our Business Proposition for Mobile Operators focuses on increase revenue through VAS services, focusing on the interface between the Marketing, Engineering & IT units.
Our consulting services are available for the complete range of Data VAS operations, Including:
§ Data VAS Infrastructure
§ New Value Added Services
§ Marketing Insights
§ OSS support
§ Technology Support
§ Analysis Reports
Data VAS Infrastructure
Data VAS Infrastructure includes capital equipment such as:
§ GGSN / SGSN
§ W@P GW
§ SMSC / SMS GW
We provide support for the whole process of new equipment selection, including:
§ Interviewing Operator Staff & defining requirements
§ Writing the RFP
§ Evaluating contenders
§ Best & Final stage
§ Pilot Installation
We also provide design services for the operator data network, including design for:
o Vlans, Firewalls, IDS/IPS, WEB Security
New Value Added Services
We provide support for New VAS solutions complete lifecycle, including:
§ Selection of New Service Type
§ Locating and selecting solution provider
§ Managing the integration process
§ Building business analysis tools for the service
We provide marketing insight, distilled from information gathered from several mobile operators, regarding:
§ Trends in both Technology and Business Models
§ Established Market Segments and their most used solutions
§ Methods for increasing usage of a VAS solution by:
o Attracting new subscribers
o Increasing usage
We provide VAS OSS consulting, including:
§ Integration with existing OSS infrastructure
§ Capacity Planning of VAS capital equipment
§ Performance Tuning of VAS systems
§ Usage Analysis
We provide VAS Technology assistance, including:
§ Technology & Provider Selection
§ Integration with Mobile Infrastructure
§ Integration with IT Infrastructure
§ Choosing 3rd Party solutions
o Avoiding Technological “Dead Ends”
o Integrating Mobile Internet & the WEB
We publish Analysis Reports on several aspects of the Global VAS market, sourced from our own connections and information available from leading Mobile Operators and Technology leaders.
We also analyze specific issues for our clients, on a per order basis.
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